The momentum behind the Yeezy Boost 350 V2 sneaker began with its unveiling at the Yeezy Season 3 fashion show in 2016. This 'Lundmark Reflective' colorway was part of June 2019's regional-exclusive release and made available only to North and South American customers. The shoe includes a Primeknit upper that appears Off-White in daylight but reveals reflective details in dim conditions. This rendition ditches the style's typical heel tab but maintains the full-length adidas Boost cushioning.